Corporate Partnership Director, PWN Milan
Graduated in 1994 in Business Administration at Bocconi University, Lauretta has >20 years experience in marketing, digital, sales, communication, and change management, matured in roles of responsibility both in financial services companies and consultancy firms.
At the moment she is in charge of the innovation and change management initiatives within the companies part of the ISP Insurance Division, where she manages the innovation projects portfolio supporting their design and deployment, and the change management initiatives aimed to foster an innovation mindset and spread lean and agile within the organization. She is also involved in developing the new way of work models and in the Diversity and Inclusion Group Committee.
In her career she has delivered several digital transformation programs, and developed many successful products and marketing campaigns, customer experience programs and new offerings, creating enthusiasm in the salesforce and substantial sales improvements.
She believes in the power of a responsible and human-centric corporate culture to build a successful and sustainable business, and she works with passion to give a substantial contribution in achieving it.
She is also a certified coach and NLP Master practitioner.
In PWN she co-founded the Step-up your career coaching program and is an active mentor.